Copyright: Jolly Schwarz
Hi, I’m Florentina Olareanu
—the face behind Golden Hour Pictures — a portrait and commercial photographer whose work sits at the intersection of documentary instinct and commercial precision.
I don't take myself too seriously, and neither should you. That's the first rule.
Now, on a more personal note: I was born and raised in Transylvania. You see, I was supposed to take over my mother's business and become a dentist, but right before applying to med school, I had a spontaneous change of heart and moved to my now adoptive city: Vienna.
One year later I became a Political Science uni dropout, got a job as a train conductor and in parallel studied photography at the Viennese Fotoschule Wien, while also founding Golden Hour Pictures.
I won three national karate championships, jumped out of a plane twice and can deadlift over 90kg — ok, now I'm just bragging…
Anyway, I started Golden Hour Pictures to share my passion for photography, that surfaced when I was only 12. Less than a decade later it became my profession. Now I am chasing light for a living.
By the way, I am also an official mentor at the University of Westminster, London and WoMentor, Vienna — and I co-own Studio Glasdach in Vienna, where a lot of the magic happens. Feel free to reach out if you're a creative in need of advice.
I stand for fairness, tolerance and respect for nature is one of my core values.
My passions include my cats, traveling, skiing, good food, immersing myself in new cultures and I'm a huge animal lover. I hope to be able to open an animal sanctuary one day.
If you made it all the way here and want to see what I’m up to these days, feel free to follow me on Instagram.
